Case Study: Magic for BYD and Gasan Zammit Motors Malta – One-Year Celebration Event
Client: BYD in collaboration with Gazan Zammit Motors Malta
Event Type: Corporate and Family Event
Date: September 2024
Location: Malta National Aquarium
Service Provided by OMG Magic: Roaming Magic Entertainment and Magic Shows for Adults and Families
Overview
In September 2023, OMG Magic, in collaboration with OMG Kids, was invited to be a key entertainment provider for BYD’s one-year celebration in partnership with Gasan Zammit Motors Malta. BYD, a global leader in electric vehicle manufacturing, hosted the event to raise brand awareness and showcase their new range of electric vehicles, including the BYD Dolphin, Alto 3, and Seal. The two full-day events were designed as a product showcase and a family-friendly experience. OMG Magic’s role was to deliver roaming magic entertainment and magic shows, engaging a diverse crowd of adults, families, and corporate attendees.
Objective
OMG Magic’s primary goal was to enhance the event’s atmosphere through engaging, high-quality entertainment for all age groups. BYD and Gasan Zammit Motors Malta wanted to ensure continuous entertainment throughout the event, adding to the brand’s positive image while creating memorable experiences for car enthusiasts and families.
Performance
OMG Magic, working alongside OMG Kids, provided two forms of entertainment: roaming magic and scheduled magic shows. This combination allowed for flexible engagement, with roaming magic ensuring attendees could be entertained no matter where they were in the event, and the magic shows serving as focal points for gathering families together for a shared experience.
- Roaming Magic: OMG Magic provided roaming magic for both adults and children throughout the event. The performances were tailored to engage a wide range of age groups, making it an inclusive experience for everyone attending. The tricks included:
- For Adults: Engaging performances using playing cards, Rubik’s Cubes, and mobile phones. These sophisticated tricks captured the attention of the adult audience and highlighted modern, high-tech elements, which resonated well with the crowd.
- For Families and Kids: Visually engaging and fun tricks using Nintendo Switch cards, Sponge balls, and colourful Rubik’s Cubes, creating a relatable and entertaining experience for children while still keeping parents entertained.
- BYD Brand Integration: Magic acts that incorporated BYD’s branding and highlighted the unique features of their electric cars, subtly reinforcing their marketing messages. This made the magic not only fun but also aligned with the goals of the event.
- Magic Shows: In addition to the roaming performances, OMG Kids presented several scheduled magic shows throughout both days of the event. These family-friendly shows were designed to engage all ages, with high-energy, participatory magic that brought children and their families together in a fun and interactive way. The shows combined comedy, visual effects, and audience participation, making them a highlight for many families attending the event.
BYD 1 Year Anniversary – Magic Video
Challenges & Solutions
With such a mixed audience, ranging from small children to adults, keeping everyone engaged presented a potential challenge. However, with extensive experience handling similar events, OMG Magic was able to tailor performances to suit all age groups. For adults, the tricks were more sophisticated, while for families and children, the magic focused on visually engaging, high-energy performances. This balance ensured that everyone, regardless of age, was entertained throughout the event.
Client Feedback
Both the client and attendees were thrilled with the entertainment provided. BYD and Gasan Zammit Motors Malta expressed their satisfaction with the professionalism and adaptability of OMG Magic and OMG Kids. The roaming magic and magic shows created lively interactions, and the event videos captured many moments of amazement from both children and adults. This visual proof of engagement showed the effectiveness of the performances in creating memorable experiences for the attendees.
Outcome
The combination of roaming magic and scheduled magic shows provided by OMG Magic and OMG Kids contributed significantly to the overall success of the event. Continuous entertainment was delivered throughout both days, maintaining a vibrant atmosphere and ensuring that guests remained engaged whether they were exploring BYD’s latest electric cars or taking a break to enjoy the performances. By integrating BYD’s brand message into the magic, OMG Magic also helped to subtly reinforce the marketing goals of the event.
Conclusion
OMG Magic’s collaboration with OMG Kids at BYD’s one-year celebration was a perfect example of how tailored entertainment can elevate a corporate and family-focused event. The roaming magic and family-friendly magic shows created a seamless, engaging experience for attendees, while supporting BYD’s brand awareness efforts. The success of the event highlights OMG Magic’s expertise in providing versatile and captivating entertainment for a wide range of audiences.
Do You Want The Same During Your Next Event?
At OMG Magic by Gwilym Bugeja, we pride ourselves on creating unforgettable magical experiences tailored to your event. Ready to bring some magic to your next event? Get in touch with us today, and let’s make your event unforgettable!