Case Study: Magic at SIGMA Europe – Attracting Crowds for Mate Affiliates and Strong Affiliates
Client: Mate Affiliates & Strong Affiliates
Event Type: Trade Show
Date: November 2024
Location: Malta
Service Provided by OMG Magic: Trade Show Magic
Overview
SIGMA Europe is an annual event that brings together iGaming companies and related industries from across the globe. Held in Malta in 2024, it attracted a diverse audience, including industry leaders, service providers, and potential business partners. The event serves as a platform for companies to showcase their products and services, network, and generate new business opportunities.
Objective
Mate Affiliates and Strong Affiliates sought to stand out in the highly competitive environment of SIGMA Europe, where stands compete fiercely for attention with attractions like bars, live entertainment, and animations. To achieve this, they hired Gwilym Bugeja, a professional magician with extensive experience in the iGaming industry and trade shows. Gwilym’s role was to attract attendees to their stand, engage them, and transition them seamlessly to the sales team for meaningful conversations. Additionally, he aimed to generate qualified leads while creating a memorable and unique experience for visitors.
Performance
Drawing on his vast trade show expertise, Gwilym successfully stopped attendees in their tracks despite the bustling atmosphere of SIGMA Europe. His performances were quick, visual, interactive, and highly engaging, making them ideal for the fast-paced environment. Gwilym also personalized the magic by incorporating Mate Affiliates’ and Strong Affiliates’ corporate messaging, branding, and promotional giveaways. This tailored approach entertained the audience while reinforcing the client’s brand, leaving a lasting impression on attendees.
<b> Seamless Engagement </b>
Gwilym used quick, visually impactful tricks to capture attendees’ attention almost instantly, ensuring consistent traffic at the stand.
Customizable
Magic tricks were tailored to feature the client’s corporate message and branding, making the experience both entertaining and on-brand.
Lead Generation
Gwilym facilitated meaningful conversations and transitioned engaged attendees to the sales team, helping generate qualified leads.
Social Media Buzz
Attendees filmed Gwilym’s performances and shared them on social media, increasing brand exposure far beyond the trade show floor.
Crowd Building
Visitors often brought others to the stand to see Gwilym perform, amplifying the stand’s visibility and reach.
Highlight Video
Challenges & Solutions
One of the primary challenges at SIGMA Europe was its fast-paced and competitive nature, where attendees were constantly moving and surrounded by numerous distractions. However, Gwilym used quick and visually impactful tricks to capture attention almost instantly. By keeping initial interactions brief and engaging, his performances piqued attendees’ curiosity, encouraging them to stay longer, enjoy more magic, and engage with the sales team.
Client Feedback
Mate Affiliates and Strong Affiliates were highly impressed with Gwilym’s performance and professionalism. Both the team and management praised the results, noting the seamless integration of entertainment and lead generation. The client was so pleased with the outcomes that they are currently in discussions to include Gwilym in their future expos and trade shows planned for 2025.
Outcome
Gwilym’s presence at the stand delivered outstanding results. Foot traffic increased significantly, and numerous qualified leads were passed to the sales team. Attendees brought others to the stand to experience the magic, creating a buzz and attracting even more visitors. Many attendees also filmed the performances and shared them on social media, amplifying brand awareness and exposure. The overall atmosphere at the stand was lively and fun, with overwhelmingly positive feedback from attendees.
Conclusion
The project was a resounding success. Mate Affiliates and Strong Affiliates achieved their goals of increasing foot traffic, generating leads, and boosting brand visibility. Gwilym Bugeja’s performances demonstrated the power of using magic as a tool to create memorable experiences and drive meaningful engagement in a competitive trade show environment.
Do You Want The Same During Your Next Event?
At OMG Magic by Gwilym Bugeja, we pride ourselves on creating unforgettable magical experiences tailored to your event. Ready to bring some magic to your next event? Get in touch with us today, and let’s make your event unforgettable!